Lego Brick-Changer Float
Event Photo | Brick-Changer is ready to Rebuild the World one skyscraper at a time
Press Photo | I took a moment on press day to point out some of the design challenges of a float made out of giant legos. Printed scale model
Fan Photo | Some assembly required
Published Render | Rhino 7
Event Photo | The Brick-changer takes on Manhattan at the Macy's Parade
Event Photo | Parade promenade
Event Photo | NCT 127 posing with the Brick-changer
Event Photo | Brick-changer tow-vehicle received a matching truck wrap
Fan Photo | Fan recreation build
As Creative Lead at the Macy's Parade Studio, The Lego Group gave me full creative latitude to design and develop this giant scale model and original character, The Brick-Changer, for their Rebuild the World campaign. The float was developed using actual lego, Lego studio CAD software, Rhinoceors 7 and then composited in photoshop.
Post is limited to public content shared by permission. Please contact me directly for additional development details.
Press Coverage:
https://www.thebrickfan.com/the-brick-changer-lego-float-rides-into-macys-thanksgiving-day-parade/
http://bricksfanz.com/tag/macys/
https://www.thebrickpost.com/news/macys-thanksgiving-parade-brings-back-lego-float/
See this project and many more at my parade wiki page: https://macysthanksgiving.fandom.com/wiki/Joseph_Ammons