Parade Video Clip
The Tom and Jerry Tourist Trap parade float is one of my favorite projects date. To promote Warner Bros. Studio's upcoming film in 2021, they wanted to pursue a design that would encapsulate not just the mayhem of Tom and Jerry, but also the unique 'squash-n-stretch' comedy for which the brand is known.
The talented engineers at the Parade Studio outdid themselves when they agreed to all these points of action called for in the design: Pretzel Tom, Twisted Tom, Liquid Tom, Steam-rolled Tom and most importantly Balloon Tom. By incorporating the tow-vehicle in the mayhem there's a self-aware element that allows the audience to be in the joke. I love it!
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A complete list projects at Macy's can be found here: https://macysthanksgiving.fandom.com/wiki/Joseph_Ammons
Press:
https://twitter.com/TomAndJerry/status/1349400819544817666