Bluey Keepy-Uppy Parade Balloon

Any child who's encountered a balloon knows the game keepy-uppy whether they know it by this name or not. You must never let the balloon touch the ground at all costs. The Bluey Team wanted to create an activation that leveraged one of their most popular episodes by the same name 'Keepy-Uppy'. While the project concept was simple, the translation into giant balloon was anything but, however the Bluey balloon was an instant hit when she debuted in the 2022 Macy's Parade, and the results speak for themselves.

Project post limited to publicly available content with permission. Please contact me directly for additional project development details.

A complete list projects at Macy's can be found here: https://macysthanksgiving.fandom.com/wiki/Joseph_Ammons

Links:
https://www.bluey.tv/events-macys-2023/
https://www.youtube.com/watch?v=xWyjy7SyirA