Heinz Gravy Boat Parade Floats

During my later years designing for the Macy's Parade Studio I wanted to pursue never-before-seen types of parade elements. I coordinated with the talented fabricators at Signs & Shapes, International, and our own studio engineers to ideate on a new type of element: a self driving float platform enapsulated almost entirely by a cold-air balloon. Thus the 'Floaloonicle' was born.

Heinz came to the parade with a desire to promote their Gravy brand line. A gravy boat was a perfect use-case for this new element; a large round bow exterior and a platform above. I wanted to incorporate this new element with ancillary self-driving balloonicles for additional storytelling. The final result was the Heinz Gravy Pirates!

Project post limited to publicly available content with permission. Please contact me directly for additional project development details.

A complete list projects at Macy's can be found here: https://macysthanksgiving.fandom.com/wiki/Joseph_Ammons

Press:
https://www.businesswire.com/news/home/20211110005360/en/HEINZ-Gravy-Releases-First-Ever-Children%E2%80%99s-Book-%E2%80%9CGrace-and-the-Gravy-Pirates%E2%80%9D-This-Thanksgiving
https://www.nasdaq.com/press-release/heinz-gravy-releases-first-ever-childrens-book-grace-and-the-gravy-pirates-this
https://nerdist.com/article/heinz-gravy-floalloonicle-macys-thanksgiving-day-parade/
https://boingboing.net/2021/11/16/first-floa-lloonicle-in-macys-thanksgiving-day-parade.html
https://www.the-sun.com/entertainment/4106889/teen-mom-cory-wharton-daughters-ryder-mila-pose-pirates/