"see a smile, share a smile."
I had the opportunity to contribute a design to yet another brand with a long balloon lineage: Ronald McDonald. In this 5th Generation McDonald's wanted a design that would celebrate their many charitable giving projects. Human-sized characters are especially challenging to translate into balloons as surface area vs. volume for lift are among many important considerations.
Project post limited to publicly available content with permission. Please contact me directly for additional project development details.
A complete list projects at Macy's can be found here: https://macysthanksgiving.fandom.com/wiki/Joseph_Ammons
Press Links:
https://comicbook.com/irl/news/mcdonalds-updated-ronald-mcdonald-balloon-macys-thanksgiving-day-parade/