NYL Toy House Parade Float

From one heritage brand to another, New York Life joined the Macy's Parade to celebrate their 175th Anniversary. New York Life, though headquartered in the heart of NYC, is a family-owned company with agents across the nation. After much ideating we landed on the concept of a toy house full of memories, traditions and marvelous milestones.

Project post limited to publicly available content with permission. Please contact me directly for additional project development details.

A complete list projects at Macy's can be found here: https://macysthanksgiving.fandom.com/wiki/Joseph_Ammons

Press:
https://www.newyorklife.com/newsroom/macys-thanksgiving-parade-new-york-life-float-175
https://www.youtube.com/watch?v=D_u71Rt1L4Y
https://www.businesswire.com/news/home/20190912005525/en/New-York-Life-Celebrates-Key-Life-Moments-and-Approaching-175th-Anniversary-with-Debut-of-New-Float-for-the-93rd-Annual-Macy%E2%80%99s-Thanksgiving-Day-Parade%C2%AE